Metrostav
2017 - now
Rebuilding a website from the ground up
Metrostav a.s. is a financially strong and universal construction company with the ability to win and manage large and complex projects both in the domestic Czech market as well as in the 15 European countries it operates in.
Solution
Metrostav needed a website redesign to bring home its continuing importance in Central Europe
Built a modern website that adheres to brand guidelines and a CMS for its administration
…so how do you redesign completely while meeting all corporate requirements?
Define a concept with concrete goals
Rather than just apply a new coat of paint, we held a design workshop with Metrostav to write up:
- data gathered from all business segments
- proto-personas representing target users
- their challenges
- their goals
- a customer journey map
By focusing on what mattered and steering clear of potential problems, Metrostav saved money.
TEST USING A SIMPLE INTERACTIVE PROTOTYPE
To cover a range of defices we adopted a mobile-first mentality, scaled up for the desktop, and created and tested both with a clickable prototype
With guidelines in mind Make the design fresh
Any deviation from the guidelines was unacceptable. With careful consideration, we came up with a design that looked modern, yet met requirements.
USING SCRUM IMPLEMENT AND TEST
To cover a range of devices we adopted a mobile-first mentality, scaled up for the desktop, and created and tested both with a clickable prototype
We kept Metrostav's identity, yet modernized its look'