Where is the customer?
The specific assignment required a specific approach from the Agency
Hrdlička already has historical experience with marketing. However, identifying the customer path when marketing personas cannot be accurately identified has proven to be a challenging task. Specifically, it was an extension of the customer base of the MAWIS portal for professional builders. One of the most important services is the UtilityReport application, which allows you to create bulk requests for comments on the existence of networks. This is done by the applicant drawing an area of interest in the application, which automatically generates or sends applications to specific owners or network administrators. These are all entities that are to comment on the planned construction within the construction procedure.
Thus, the target group was not only classic B2C customers (the public), but also engineer offices, construction companies and / or developers. Finding a way to them turned out to be a challenge for which Hrdlička decided to contact marketing agencies. The BOOTIQ team (then Blueberry) was invited to the tender, which won the contract, thanks to the company's personality and quick connection to the field - construction companies are not exactly the ideal target group for digital marketing.