Veacom
back-office administration
sales and technician efficiency
revenue growth over five years
Brief
“When we started working with BOOTIQ, we knew digitalisation was essential. But we had no idea how enormous its impact on our entire business would be.”
Jan Havel, CEO Veacom
Client
Veacom operates the largest auction portal for commercial vehicles and equipment in the Czech Republic. Hundreds of items are traded every month, from vans to mining excavators.
Brief
As the company grew, so did the complexity of its operations. Manual processes reduced efficiency, data was fragmented and the team faced a heavy administrative workload. Systems needed to be unified and the business prepared for further scaling.
Solution
BOOTIQ solution
We designed and built a comprehensive custom internal system. It now covers:
- Sales case management
- Automated invoicing
- Connections to advertising and accounting systems
- Management of documents, customers and equipment
- Clear reporting and analytics
The partnership began with UX research and a process audit, which identified the key areas where efficiency could be improved.

Client challenges
- Manual processes slowed operations and burdened the team
- Fragmented data and disconnected tools
- No unified platform for managing sales, advertising and service
- Inefficient administration held back growth and the customer experience
Product scope
Services provided
- Design
- Automation and transformation
- Custom digital solutions
- Business Intelligence
Technologies used
- Nette
- Latte
- AJAX
- JavaScript
- BPMN
Project solution
Return on investment: Every crown returned threefold
We began with UX research and an audit of business processes, which revealed the main bottlenecks. Based on this data, we designed and developed a custom system tailored to Veacom’s needs.
The new solution brought all operations together on one platform, from sales and advertising to invoicing and reporting. This substantially improved operational efficiency and supported further growth.
Results
- 50% reduction in back-office administration
- 20% increase in sales and technical team efficiency
- 328% revenue growth over five years
- CZK 1.2 billion in expected revenue for 2025





