OREA
annual website availability
hotel rooms on one platform
year-on-year growth in online-channel revenue
Brief
COLLABORATION CONTEXT
Our long-term partnership with OREA Hotels & Resorts evolves alongside the website’s growing strategic importance.
The website is the main online presentation of the brand and its individual hotels, and a key entry point into the sales funnel supporting marketing activities and campaigns.
Solution
BOOTIQ contributed in two main areas. Initially, we focused on the design of the website’s presentation layer, its UX and content structure. This defined the website’s visual appearance and basic structure.
That foundation was followed by long-term technical development, ensuring stable operation, gradual expansion and adaptation to new requirements. Our work also includes integrating external systems and supporting website operations.
The booking component was built by an external supplier. BOOTIQ worked on its technical connection to the website.
Client challenges
- The existing CMS could not handle growing demands for website performance and development
- Managing events manually across dozens of hotels was time-consuming and error-prone
- Creating new landing pages required developer capacity for every campaign
- The website needed to grow as a sales channel, beyond its presentation role
Product scope
Services provided
- Design
- Custom digital solutions
- Rescue & Care
- Technical platform migration
- API integration
- UX and template development
- Long-term technical development
Technologies used
- Sketch
- After Effects
- Figma
- Sulu CMS
- PHP
- Twig
- REST API
Project solution
BOOTIQ’s work on OREA spans three connected phases, progressively bringing together the design foundation, technical website development and further functional extensions.
The website design originated when design tools did not yet support components, styles or variables in the way they do today. The designs therefore focused on the overall concept, structure and logic of the website, as well as individual screens. The initial concepts were supplemented with simple animations demonstrating how the design worked, its connections and the way visitors would use the site.
Technical development followed the design foundation. In the first phase, BOOTIQ migrated the entire website to the modern Sulu CMS, focusing on stability, performance and readiness for future development. The resulting infrastructure offers 99.95% availability and handles high traffic without compromise. It also allows the website to be operated reliably, extended and adapted without fundamental changes to the whole platform.
As the website evolved, so did the design workflow and the tools used. This helped maintain design consistency throughout long-term development. Booking is handled by a separate external tool, technically connected to the website so that the transition from presentation to booking is smooth and clear for users.
In the second phase, at the request of OREA’s marketing team, BOOTIQ implemented an API integration with the OREA Knowledge Base. The marketing department wanted to automate event entry across hotels. BOOTIQ processed the requirement and delivered a working solution that significantly reduced manual effort and shortened the time to publish new events.
One of the more recent stages also added an events calendar. Another supplier designed this component. BOOTIQ handled technical development and deployment so that the solution fitted the website’s existing structure.
The third phase, currently underway, was again driven by the marketing team’s need for greater independence when launching campaigns. BOOTIQ designed and implemented a dynamic landing-page system built on ready-made templates, enabling the OREA team to launch new products and offers faster without depending on developers.
The collaboration also includes UX analytics to inform further website improvements.
Results
The result is a website built on a carefully considered design foundation and a technical solution ready for long-term development.
Today, the website serves as a reliable entry point into the sales funnel: a landing page for campaigns, a source of organic traffic and a platform for direct bookings. Online-channel revenue is growing by 52% year on year.
How OREA sees our collaboration
“BOOTIQ is a partner our marketing team relies on. We bring challenges, and they respond quickly with high-quality work. Every month, we take the platform’s capabilities further.”
