Google Adwords Express
Google Adwords Express is a platform that has recently become part of Google Ads. But the joke is that it is another platform that can receive a grant. So, Google Ads and Google Adwords Express can work together. (Unfortunately, this article is not about the detailed Google Ads or Google Adwords Express instructions; if you need to set up your accounts, please try the link here).
With Google Adwords Express, you do not have to deal with certain terms (see above) (such as CTR or one-word keywords) within Google Adwords Express.
If you have a Google Ads account
It may be more difficult for someone to sign up for Google Adwords Express. Probably the easiest way is to try the following steps:
- Sign in with the same data you use for Google Ads.
- Open a new tab in your browser and try this link.
- If you sign up for Google Adwords Express, you can start exploring. If not, create a new Google email account, add it as an administrator on Google Ads, then re-enter points 1 and 2.
If you don’t have a Google Ads account
Follow this guide.
Feel free to adjust your Google Adwords Express account settings. If you already know how to work with Google Ads, Google Adwrods Express will make it very easy for you. If you don’t work with Google Ads yet, you’ll be able to learn to work with a much simpler platform.
Perhaps the most fundamental change and difference from Google Ads is that there are no keywords in Google Adwords Express, just categories. These are actually topics that have a set of keywords below. So you can try running your ads through a grant and on less relevant keywords because you don’t have them under control. Subsequently it is possible to exclude the search for expressions in the report if they are very irrelevant, which I consider very effective.
So my recommendation is to run Google Ads with very relevant keywords and find categories within Google Adwords Express. These will help you increase clicks / visits and circumvent several conditions (such as Quality Score, 5% CTR, one-word keywords, power generic keywords, campaign structure, need to address extensions or conversion tracking)