Allianz
increase in conversions
increase in return on investment
increase in travel and motor insurance sales
Brief
Allianz had long worked with two marketing agencies, each handling different disciplines. It decided to bring its marketing activities together because available capacity was not being used efficiently and the agencies were not flexible enough. Allianz’s Czech branch therefore sought a new partner to take comprehensive responsibility for online performance marketing.
Solution
Our partnership with Allianz began in 2016, and we became a reliable long-term partner. In the first year, marketing activities focused on increasing sales of travel and motor insurance. Smaller projects involved PPC, RTB, SEO and analytics tools. We also created paid Facebook campaigns and supported the HR department with a recruitment campaign.
Client challenges
- Inefficient use of the existing marketing agencies’ capacity.
- Limited flexibility when working with the existing agencies.
- The need to bring marketing disciplines together under one agency.
Product scope
Services provided
- Marketing
Technologies used
- PPC
- RTB
- SEO and analytics tools
- Paid Facebook campaigns
Project solution
We demonstrated greater flexibility and a personal approach. Capacity was allocated as needed, and as a full-service agency we also provided services beyond performance marketing, including graphic design. Regular communication and weekly face-to-face meetings kept projects under control, making us a valued partner and consultant in strategic decisions as well. We met Allianz’s marketing expectations, combining greater flexibility with a personal approach.
How Allianz sees our collaboration
“What impressed us most was that the people at BOOTIQ, formerly Blueberry, looked at things more comprehensively. Their interest in working with website content helped us understand the connections and meet our objectives more effectively.”
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