TAYLLORCOX

Brief

TAYLLORCOX set a clear objective: create an outstanding website reflecting its leading and distinctive market position. Its extensive, complex web presence presented many challenges. There was no mobile optimisation, loading website content was difficult and time-consuming, conversions were low, and the website failed to reach its most desirable target audience. Above all, the client wanted to automate online purchasing more effectively and reduce the customer support needed during ordering.

Solution

The project began with a website analysis focused on the purchasing process and its weak points. We also gathered customer-profile information and researched competitors’ offerings. We then began prototyping the website based on our key findings about customer needs. Those findings shaped the homepage design, presenting information in the right sequence to lead users towards conversion.

Client challenges

Create an outstanding website
Optimise for mobile
Improve website content loading
Address low conversion
Reach the target audience

Product scope

Services provided

Design
Custom digital solutions

Technologies used

UX Design
CMS

Project solution

We paid particular attention to purchasing, working through multiple rounds of iteration and user testing. The improved backend contains a custom CMS with better UX and functionality that makes it accessible to anyone, supporting consistent content design across the website. The backend is connected to an automated email-template system. Overall, we delivered an innovative website with improved usability and greater potential for online conversion, alongside an easily maintained backend with automated purchasing functions.