Rezztek®
increase in order volume
increase in revenue
Brief
Rezztek® is an innovative, high-performance grip designed to replace traditional hockey-stick tape. Alongside conventional distributor sales, Rezztek needed to expand into online sales. It sought an optimal e-commerce solution supporting efficient content and product management.
Solution
We launched, configured and visually customised a Shopify solution for both the global store and a dedicated North American store.
Client challenges
- Find and configure an appropriate Shopify application for product personalisation
- Find and configure a Shopify theme supporting the brand’s playful design
- Route customers to the appropriate e-shop geographically based on their IP address
- Provide working integrations
Product scope
Services provided
- Custom digital solutions
Technologies used
- Shopify
Project solution
Close collaboration with the client in building the Shopify e-commerce solution was important throughout the project. Initially, the client worked with our Shopify consultant to understand the platform’s capabilities. We then developed the global store on a time-and-materials basis as a pilot project. Once it was built and launched in production, we replicated the solution for North America. We completed all this in a relatively short period of three months, then moved into maintenance.
The partnership has continued since the first half of 2023. During that time, we have worked with the client to add functionality to Shopify, contributing to a 105% year-on-year increase in order volume and 97% growth in revenue.
How Rezztek® sees our collaboration
“We currently sell Rezztek® in more than 70 countries, and customers can customise some products directly on our website. We needed a solution that anyone could understand while allowing customers to personalise products online. BOOTIQ delivered that solution, and we have been using it reliably for more than a year.”
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