Promotron

Brief

Drawing on many years of experience, the owner of an advertising agency decided to transform how the promotional-products industry works. A crowdfunding campaign secured almost CZK 6 million for the idea. Our task was to turn this modern vision into a digital product. We developed the distinctive Promotron system, offering local online promotional-product retailers a modular e-commerce solution with advanced related services.

Solution

The project aimed to speed up and improve the efficiency of selling customised promotional products online, while automating communication, collaboration and data exchange. We assembled a full-stack development team for the client, which progressively built the frontend and backend of a new platform based on the TronCloud cloud database connecting suppliers, distributors, functions and services.

Client challenges

Build a distinctive platform from the ground up
Deliver five specialised tools
Support global ambitions and scale the application for high traffic
Use advanced Microsoft Azure features
Provide custom monitoring and reporting
Render logos accurately in 3D product visualisations

Product scope

Services provided

Automation and transformation

Technologies used

ASP.NET Core
C#
Angular/TypeScript
DevExpress
Microsoft Azure
PostgreSQL
Redis
Docker
Kubernetes
React
Webpack

Project solution

We created a pioneering platform with five interconnected products, which we continue to extend. Promotron operates in 20 countries, and around 500 customers across Europe began actively using the new tools after launch. Through TronShop, local retailers create, customise and operate their own promotional-product e-shops, tailored to their needs, with automated localisation of product ranges from the world’s largest OEM promotional-product suppliers. They can easily offer customers advanced specialist services: visualising objects with a company logo, an advanced print-cost calculator, and a tool for creating interactive advertising campaigns and generating leads instantly.

Throughout the partnership, we handled the complete development of the solution, from initial analysis and solution design to development, testing and maintenance. We managed large volumes of data updated and synchronised in real time, with one central system serving hundreds of client e-shops in dozens of countries. We also continued improving the core systems and adding extension modules.