Českomoravský beton
increase in Facebook fan base
increase in Facebook traffic
Brief
Českomoravský beton had clear marketing objectives, but its efforts to achieve them had not been successful.
Solution
We created a comprehensive marketing mix and used social media as the primary means of achieving the objectives.
Client challenges
- Greater engagement across target audiences and increased interest in the brand and its individual products.
Product scope
Services provided
- Marketing
Technologies used
- Social media
Project solution
Careful research identified the target audiences as architects, builders and implementation companies. We chose the shared theme of “advisers” to connect these groups and tailor communication to them. To retain the audience, we had to keep content fresh and original. We increased the Facebook fan base by 390%. Českomoravský beton gained 5,808 fans organically, increased traffic by 73% and reached up to 500,000 Facebook users per month. Together with other online and offline activities, this generated sustained interest, with 3,324 new seminar participants since 2016.
How Českomoravský beton sees our collaboration
“BOOTIQ, formerly Blueberry, and its team are a reliable and professional partner for our company. Together, we have expanded our digital marketing communication into new media – social networks – and continue to develop it. We greatly value the ability to keep the Czech market informed about new products, innovative materials and reference buildings, and above all about the vision and activities of the Českomoravský beton Group in the Czech Republic.”
Looking for a strong partner?
We are ready.
