Škoda Auto – 30 Years in Hockey
Brief
A technological website solution for Škoda Auto to mark its 30-year partnership with the Ice Hockey World Championship.
Solution
We designed the software and cloud solution for an NFT technology platform. We also handled the UX and the complete portal design, based on React Gatsby and the AWS cloud.
Client challenges
- Auction NFT hockey pucks
- Involve influencers in promotion
Product scope
Services provided
- Design
- Custom digital solutions
Technologies used
- Gatsby Js
- AWS Cloud
- OpenSea
Project solution
The auction was divided into three rounds, each featuring 10 NFT pucks commemorating individual World Championships. Across the three auctions, the pucks sold for a total of 17.06 ETH, worth just over CZK 700,000 at the time. The most expensive puck sold for 1.764 ETH and commemorated the gold medal won in Vienna in 2005. It bears Jaromír Jágr’s signature. Auction winners could also enter a unique code to receive a physical copy of their signed puck. After taxes and all fees, the total value of the auctioned pucks was 13.94 ETH.
To introduce cryptocurrencies and the auction to a wider audience, BOOTIQ’s marketing team also worked with influencers Petr Mára and Tomáš Břínek, known as TMBK, who presented the website to the online community.
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