Benzina

2020 - present

In just three months, we implemented a new website for ORLEN Unipetrol - Benzina on the latest version of the Kentico platform. It subsequently won the Site of the Year award

Thanks to 420 filling stations, Benzina has the widest network of stations in the Czech Republic. Since 2019, it has also been operating in Slovakia, where it currently has 20 branches open and is still growing. The Tankarta Easy refueling card is used by over 200,000 motorists. Benzina is part of the international Orlen group, which operates almost 3,000 filling stations in five countries (Poland, Germany, the Czech Republic, Lithuania and Slovakia).

OUR SOLUTION

The customer's goal was to unify the individual services under Benzina's main website. There were a total of nine portals, such as Stop Cafe, TANKARTA, Car Wash and more. All tailored for easy and fast content management, clarity and user-friendliness and security. The new website was created with an emphasis on a uniform design and easy orientation for new and existing customers. Within three months, we implemented the latest version of Kentico Xperience, which had just been released at the time. The platform not only brings quality CMS, but also supports digital marketing and e-commerce. All this with an emphasis on maximum functionality and customer comfort, which are key features of a modern website. 

... AND HOW DOES THE TRANSITION TO THE KENTICO PLATFORM WORK WHEN YOU HAVE TO COMPLY WITH ALL REQUIREMENTS, AT THE SAME TIME?

WHAT SPECIFIC STEPS DID WE TAKE?

  • Implementation of the latest version of the Kentico platform 13
  • Deployment of the page editing widgets that allow instant preview
  • Deployment of basic models with the possibility of further expansion for e-commerce and digital marketing
  A new version of Kentico's CMS allows webmasters to quickly edit content with instant preview. This saves time and brings better results, faster responses to business requirements, keeping information in one place and thus a better customer experience. The system also allows you to manage multiple sites simultaneously.

AND THE BEST FOR LAST THE SITE OF THE YEAR 2020

Shortly after its completion, Benzina's website was declared the best among industrial companies in a competition organized every year by Kentico itself. This is mainly due to the design, clarity and simple content editing, which allows administrators to efficiently manage all nine portals. From a technical point of view, they were interested in only two low-severity reports revealed during penetration tests and the wide possibilities for future expansion of the website.    
WE HAVE TRANSFERRED THE BENZINA WEB ON A MODERN PLATFORM AND WE HAVE UNIFIED THE CUSTOMER EXPERIENCE THROUGH ALL INDIVIDUAL PORTALS

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