Privacy policy

How we protect your privacy

The purpose of these Principles on Processing Personal Data for BOOTIQ customers (“the Controller”) issued by BOOTIQ s.r.o. with head office Hybernská 1007/20, Nové Město, 110 00 Prague 1, CRN: 29155495 registered at the Commercial Registry at Municipal Court in Prague, section C file 204933, is to inform the data subject whose personal data may be processed, what personal data BOOTIQ processes as a controller in the provision of their Services, during visits to websites operated by BOOTIQ and contacts with potential customers, for what purposes and for how long BOOTIQ has processed these personal data in accordance with applicable law, to whom and for what reason may also transfer them, and also indicate what rights the data subject has in relation to the processing of his/her personal data.

These Principles applies to the personal data processing of customers and their respective representatives or contact persons, service users, people interested in services, and BOOTIQ-operated website visitors, always within the scope of personal data corresponding to their status toward BOOTIQ.

These Principles are issued in accordance with Regulation (EU) 2016/679 on the Protection of Individuals in the Processing of Personal Data (“the Regulation” or “the GDPR”) in order to ensure the information obligation of BOOTIQ as the Controller according to Art. 13 of the GDPR.

Data Recipients

Your personal data may be made available to other entities involved in the processing of your personal data under the contract solely for the purposes specified in the “Purposes, Legal Grounds and Time of Personal Data Processing” section. These are mainly providers of third-party IT services and applications, processors providing personal data processing services for marketing purposes, and other entities that provide our services to our company.

Purposes, Legal Grounds and Time of Personal Data Processing

The extent of the data processed depends on the purpose of the processing. For some purposes, it is possible to process data directly on the basis of a contract, the legitimate interest of BOOTIQ, or on the basis of the law (without consent), for others only under consent.

The provision of personal data necessary for the performance of the contract, the fulfillment of statutory obligations by BOOTIQ and the protection of BOOTIQ’s legitimate interests is mandatory. Without the provision of personal data for these purposes, it would not be possible to provide services. We do not need approval to process personal data for these purposes, but we can object to the processing of personal data for BOOTIQ’s legitimate interests. Processing due to the performance of the contract and fulfillment of statutory obligations cannot be refused.

With the customer’s consent, BOOTIQ processing personal data for marketing purposes. Direct marketing is considered a suitable tool to alert you to new services or benefits we have prepared for our customers, or in cooperation with our contractual partners. In order to prepare a properly targeted offer, we need to process your data for this offer. On the basis of the targeted offer, you will only get information that can be of interest to you. We do not want to bother you with offers that are not relevant to you. If you have granted us consent to the processing of your personal data for marketing purposes, we are authorized on our own or through intermediaries to use your data for the submission of business offers, marketing services, offers of electronic communications services and value added services and for other purposes agreed upon with you. In regards to the offer of BOOTIQ services or possible from contractual partners, we will notify by telephone, through banners on our website, in writing on documents or other media, as well as in the form of business offers sent via SMS, e-mail, or MMS. We process personal data for marketing purposes for the period specified in the agreement or its revoking. We believe that we will offer you better services and great deals on the basis of targeted offers. However, you have the right to refuse the sending of electronic mail at any time.

For entities that have agreed to marketing contact via electronic contact, the BOOTIQ shall, with their consent, process the contacts made available to it by the entity for the purposes of marketing contact with BOOTIQ service offers. If this consent is granted through an BOOTIQ-operated website, the BOOTIQ cookie data stored on the websites for which has been granted this consent is processed along with these contacts only if the cookies are enabled in the web browser.

The Rights of Data Subjects in Relation to the Processing of Personal Data

The data subject has the following rights in case BOOTIQ identifies him/her as a natural person and demonstrates his/her identity. These rights must be exercised in the manner determined for the application of a particular law and not to the address of the responsible person. Requests made in breach of these policies will not be taken into consideration. Those rights may also be exercised only in relation to personal data which undoubtedly belong to the applicant.

According to Article 15 of the GDPR, the data subject has the right of access to personal data, which includes the following rights:

In the event of a repeated request, BOOTIQ will be entitled to charge a reasonable fee for a copy of the personal data. In the event that the exercise of the right to a copy of personal data could, in relation to certain categories of personal data, adversely affect the rights and freedoms of third parties.

According to Article 16 of the GDPR, the data subject has the right to correct inaccurate personal data that will be processed by BOOTIQ. The Customer also has the obligation to notify BOOTIQ on changing their personal data and to demonstrate that such a change has occurred. At the same time, the customer is required to cooperate with the BOOTIQ if it is found that the personal data processed by the BOOTIQ are inaccurate. BOOTIQ will make a correction without undue delay, but always in view of the technical possibilities.

According to Article 17 of the GDPR, the data subject has the right to delete personal data concerning him/her if the BOOTIQ does not provide reasonable grounds for processing such personal data. BOOTIQ has set up mechanisms to ensure the automatic anonymization or deletion of personal data if no longer needed for the purpose for which they were processed. However, if the data subject considers that his/her personal data have not been deleted, he may repeat the deletion request.

According to Article 18 of the GDPR, the data subject shall have the right to limit the processing, if he/she disclaims the accuracy of the personal data, the reasons for its processing, or if he/she opposes the processing of the data, by submitting a written request to the registered office address of the BOOTIQ.

According to Article 19 of the GDPR, the data subject has the right to be notified by the BOOTIQ in the event of correction, deletion or limitation of the processing of personal data. If personal data are corrected or deleted, BOOTIQ will inform each recipient except where this proves to be impossible or requires unreasonable effort. At the request of the data subject, BOOTIQ may provide information about these recipients.

According to Article 20 of the GDPR, the data subject has the right to request from the BOOTIQ personal data relating to him/her, which he/she has provided to BOOTIQ in connection with an employment contract or on the basis of consent, and which are processed in an automated manner in a structured, commonly used and machine-readable format, and the right to request the transfer of such data to another controller as far as technically possible.

In the event that the exercise of this right could adversely affect the rights and freedoms of others, the request cannot be accepted.

According to Article 21 of the GDPR, the data subject has the right to object to the processing of his/her personal data because of the legitimate interest of the BOOTIQ.

In the event that BOOTIQ cannot establish that there are serious legitimate grounds for processing which overrides the interests or rights and freedoms of the data subject, the BOOTIQ shall terminate the processing on the basis of the objection without undue delay. The objection may be sent in writing to the address of the BOOTIQ registered office.

The data subject has the right to object to the processing of personal data relating to him/her for the purpose of direct marketing. If the data subject objects to the processing of personal data for the purposes of direct marketing, BOOTIQ may not process personal data for the purpose of direct marketing.

You may at any time appeal to the processing of your data for marketing purposes on the basis of an

The data subject has the right to contact the Office for Personal Data Protection with head office at address Pplk. Sochora 27, 170 00 Praha 7, if you feel that your rights to personal data protection have been violated.

If you have any requests considering the matters related to the personal data processing, the enforcement of rights, filing a complaint, etc., you can contact:

Your request will be settled without undue delay, at the latest within one month. In exceptional cases, particularly due to the complexity of your request, we are entitled to extend the period by two more months. You will be informed in case of the extension and the justification.


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