Metrostav a.s. is a financially strong and universal construction company with the ability to win and manage large and complex projects both in the domestic Czech market as well as in the 15 European countries it operates in.
{Solution
Metrostav needed a website redesign to bring home its continuing importance in Central Europe
Built a modern website that adheres to brand guidelines and a CMS for its administration
{Define a concept withconcrete goals
Rather than just apply a new coat of paint, we held a design workshop with Metrostav to write up:
- data gathered from all business segments
- proto-personas representing target users
- their challenges
- their goals
- a customer journey map
By focusing on what mattered and steering clear of potential problems, Metrostav saved money.
{Test using a simpleinteractive prototype
To cover a range of defices we adopted a mobile-first mentality, scaled up for the desktop, and created and tested both with a clickable prototype
{With guidelines in mindmake the
design fresh
Any deviation from the guidelines was unacceptable. With careful consideration, we came up with a design that looked modern, yet met requirements.
{using scrumimplement
and test
With in-person meetings every two weeks, work on the front-end and back-end was consistently on-target.
As it was being readied to ship, we helped Metrostav migrate to the new back-end, copying over data and redirecting old pages.
